Facebook Ads for Plumbers: Free Advertising Guide (2022)
June 29th, 2022
If you’re looking to attract prospects to your plumbing business, Facebook ads are probably the fastest way to do that. SEO and content marketing can be incredibly effective, but they take time. Facebook ads, on the other hand, allow you to hyper-target your dream customers and convert them in no time. In this guide, we’ll tell you how to create highly converting Facebook ads for plumbers. Let’s dive in.
How to Create a Facebook Ad for Plumbers?
Solve a Problem
This is probably obvious, but in order to make your Facebook ad effective, you need to address your audience’s biggest pain point. Keep in mind that people generally don’t go to Facebook to find businesses like yours. So, you don’t want to directly sell your service to them. For instance, you can get people to sign up for your newsletter. Or, you can provide them with general information about how your business can help them renovate their homes. Moreover, educate them about different plumbing topics, which would establish you as an authority as well.
Add Visual Appeal
Needless to say, your Facebook ad needs to be scroll-stopping, which is where eye-catching visuals come into play. According to HubSpot, if someone reads a piece of information with an image, they typically remember 65% of the information. Without an image, that’s only 10%. As a plumbing business, what you can do is add a before and after shot in your Facebook ad. For instance, “show” them how your service helped a recent client renovate their kitchen.
Write Powerful Copy
Visuals are great at grabbing attention, but it’s the ad copy that gets people to act. Your Facebook ad’s primary text is the first thing someone sees while scrolling their feed. So, the only goal of the primary text is to stop them in their tracks. Keep in mind that you don’t want to sell with your Facebook ad. Your objective should be to get them to click on your call-to-action, or engage with your post.
**Use Actionable CTA **
Your Facebook ad’s call-to-action should be simple, short, and crystal clear. Like “Go to”, “Fill out the form”, and “Click here”. Don’t make prospects guess what you want them to do. Tell them exactly what they should do next. For instance, maybe you want them to visit your service page and grab a limited-time discount?
Facebook Ad Targeting
You can create a great Facebook ad, but it won’t work if you’re not putting it in front of the right people. For instance, it would be wasted ad spend if you’re targeting a national audience for a local plumbing business. Moreover, think about who your target audience is and narrow it down. A broad audience isn’t going to get you the desired results. Even if it did, you’d have to throw in a lot of marketing dollars. The good thing is Facebook lets you target your audience based on a lot of factors, including: • Age • Gender • Interests • Geographical location • Online behavior • And, more For instance, you can target women within the age range of 27 – 50 living in your business’s vicinity. Or, if you already have a Facebook page, you can reengage them with a post engagement ad.
Facebook Ad Types
Lead Generation Ad
A Facebook lead generation ad is one of the best ways to generate high-quality leads for a plumbing business. The great thing about it is that your audience doesn’t need to leave Facebook to give out their information. They can just enter it while scrolling through their home feed. You can add multiple questions in your lead generation form, but make sure to keep the form as short as possible.
Post Engagement Ad
If you have a Facebook page, you can boost your existing posts to generate new leads. This can be a powerful way to build a following and connect with your prospects. Anyone engaging with your Facebook post ad is essentially a lead you can retarget later. An engagement is counted whenever someone likes, comments, or shares your post. Image and Video Ad Before and after photos can work great for your plumbing business, but videos are even better at communicating a message. What you can do is create a video ad showing before and after footage of one of your recent projects. Again, help viewers visualize how your service can help them improve their homes.
Facebook Ads for Plumbers: Objective
Facebook ads are typically very cost-effective, especially when compared to Google ads.
Google ads target the type of prospects that are actively looking for businesses like yours.
That makes them ideal for conversions.
But, the audience on Facebook isn’t exactly looking for businesses.
They’re there to hang out and connect with their friends and family. That makes them ideal for engagement and lead generation.
Budgeting Your Facebook Ad
On average, the cost per click for a home improvement Facebook ad is around $2.93. This means you might have to spend around $3 per click on your Facebook ad while promoting your plumbing business. But, keep in mind that you can reduce that cost by improving your ad’s overall quality and relevance. You can also choose the cost per 1000 impressions model to further cut down the ad spend. For a CPC campaign, your daily minimum ad budget should be $5. Whereas, for cost per impression campaigns, it would be $1/day.
Facebook Ad Examples for Plumbers
Here’s an example of how you can use a Facebook video ad to educate your audience and build credibility as a service provider.
Video is a great way to inform your audience without taking them off the platform. Here’s another plumbing ad example.
It’s short, simple, and crystal clear. The image of a person doing a plumbing job grabs people’s attention. The “In business for 26 years” ad description builds credibility. Here’s an ad that uses a limited-time discount to get people to act quickly.
And, notice the call to action; It’s telling the prospect exactly what to do next!
SEO and content marketing can be incredibly helpful at generating new leads and conversions, but they take time. If you want to generate leads almost instantly, a Facebook ads campaign is probably the best channel. Just make sure to start small; only invest the amount you’re willing to lose, especially if you’re new to social media advertising.
Here’s a quick recap on how to create Facebook ads for plumbers:
• Solve a problem
• Use eye-catching visuals
• Write powerful copy
• Use actionable CTAs
• Target the right audience
• Budget your ad wisely